About
Hello, I'm Karin Leutscher, owner and creative director of studio Laleu Design Amsterdam
In my studio I create exclusive artwork for the fashion and homeware market.
As a freelance textile print and graphic designer I develop a unique hand-drawn and digital collection of commercial & contemporary textiles.
Since childhood I have a strong love for drawing, painting & of course pattern! Away from my studio and family you could find me vintage textile hunting, trend spotting, visiting a museum or gallery, sketching in botanical gardens, reading a book or playing the flute. I love to combine handdrawn with digital design and like to experiment with all kinds of medium and techniques. Coming from a graphic design background it's an asset to work in the world of textiledesign. Bringing my designs to life, playing with and understanding colour & composition. I use my technical skills to create seamless repeating tiles and for printing and prepress processes. Laleu Design can assist with any kind of artwork you may need.
Studio Laleu Design will love to work with you.



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skills:
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Photoshop, Adobe Illustrator & Indesign advanced
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Drawing and painting with all kinds of materials such as: pen & ink, gouache, crayons, pencils, markers, watercolor & collage.
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Ipadpro: procreate, adobe draw, affinitydesigner and adobe fresco.
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Specialised in floralpainting
EDUCATION:
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(2013-2015) Graphic Design| Packaging Design| Desktop publishing | Type en Layout at the
Grafisch Media Instituut in Amsterdam -
(2020) Complete compositions course by Natasha Gulliford specialized in floral painting.
Experience:
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As a freelance designer I work for childrens fashion label Topitm.
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I sell exclusive prints and artwork to
clients worldwide. -
I work for several print studio's.
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As graphic designer I do branding design and other graphic design related assignments since 2013.
Commissions and Collaborations are most welcome.
Please get in touch to discuss your ideas.
Collabs
Below a couple examples of custom prints that Laleu Design has enjoyed creating for female fashion brand peachrose clothing


Testimonial
"I worked with Karin of LaLeu Design on my first dress collection. After searching for months for the perfect floral artist, I came across her designs and immediately knew I wanted her paintings on my dresses. Her artwork is inspirational in itself. Her ability to take my mood board and create one of a kind hand painted prints was amazing. She brought my designs and inspirations to life with her absolutely stunning floral paintings.
Her extensive knowledge in surface pattern design also guided me, and provided perfect patterns for both my manufacturers and myself. She is very professional and had great communication, promptly responding to any questions I had.
If you are looking for beautiful professional prints I would highly recommend Laleu Design. I can't wait to develop more with her and her beautiful paintings!"
Sheila,
Below a couple examples of previous assignments that Laleu Design
has created for Kids fashion agency Studio AM-ELLE

Testimonial
"I've had the pleasure of working with Karin of Laleu Design since 2014. She has been absolutely amazing to collaborate with.
We've worked together on several collections that required beautiful hand drawn and painted prints. Karin delivered professional work with a refined and playful touch.
Karin brings a wealth of experience to each project and her communication is always clear. Her creative handwriting style is truly unique. I look forward to working together again".
Miranda,
Kids fashion agency Studio AM-ELLE
Brands: Topitm, On top of the cake, Miss-T
